Scottish Friendly launches first ever targeted TV advertising campaign: ‘Together, We Grow’

New campaign highlights how Scottish Friendly’s ISA and Junior ISA products can help families invest with confidence

Scottish Friendly has today launched a new targeted television advertising campaign, “Together, we grow”, marking a major milestone in the mutual’s 164‑year history. The campaign highlights how Scottish Friendly’s ISA and Junior ISA products can help give families greater confidence.

The launch comes as many UK households grow increasingly aware of anticipated changes to Cash ISA allowances and may be beginning to think about exploring alternative ways to make their money work harder. The campaign highlights Scottish Friendly’s role as a trusted mutual, helping families prepare for tomorrow. It also reflects the organisations continued investment in marketing to increase scale and grow own-brand awareness, as part of a core strategic initiative.

The campaign was created by Scottish Friendly’s in-house creative team and comprises of two 30‑second TV adverts - one promoting the My Easy Choice ISA and the other for the My Easy Select Junior ISA. Each captures a warm, relatable morning in the life of a modern family, from the bustle of getting children ready for school to settling into the working day. These everyday moments highlight the reassurance families can feel from knowing money is being invested for the future.

The adverts spotlight key product features, including market growth potential with a money‑back investment guarantee on the customer’s 10‑year investment anniversary in My Easy Choice (ISA) and on the child’s 18th birthday for My Easy Select (Junior ISA), provided no withdrawals or fund switches have been made.

Commenting on the launch, Jill Mackay, Head of Marketing and Digital CX at Scottish Friendly, said: “Launching our first TV campaign is an important moment for Scottish Friendly. ‘Together, We Grow’ reflects what families tell us they want most - straightforward, dependable ways to invest for the future. It brings our long-standing values to life in a modern way, showing how we continue to support households in building financial resilience for the years ahead. Our new campaign brings to life what we’ve believed for over 160 years: when people feel more confident about tomorrow, life feels brighter today.”

To view the advert in full, please use the following link: https://www.scottishfriendly.co.uk/our-tv-advert