What is a Stocks & Shares ISA?
A Stocks & Shares ISA is a tax-efficient way to invest for the future, giving your money the opportunity to grow over time.
You can invest in a wide range of assets, including funds, bonds, property, stocks & shares
Your investments have the potential to grow over time
Designed for investors who plan to invest for the medium to long term (5-10 years)
You can currently invest up to £20,000 each tax year (6 April - 5 April)
Your ISA allowance resets each tax year and cannot be carried over
Please note that Scottish Friendly doesn’t offer a Cash ISA. Keep in mind stock market investments can go down as well as up, so you could get back less than you’ve paid in. Tax treatment depends on individual circumstances and may be subject to change.
How our My Choice (ISA) works
Open a My Choice (ISA) and start investing in a way that suits you.
Build your own investment strategy based on your goals
Choose from a range of funds with different levels of risk and reward
Invest with monthly contributions, a lump sum payment, transfer an existing ISA to us – or choose a combination of these
Stay in control - increase, decrease, stop and restart your monthly payments anytime
Your money is invested through a My Choice investment policy within a Scottish Friendly ISA. Once you’ve selected your fund(s), your investments are managed in line with your choices.
You can find more information about each fund - including charges - in the Key Information Documents (KIDs) and Product Guide. These documents should be read before making your investment decisions.
Discover what you might get back
See how your money could grow with a My Choice (ISA) using our handy tool to provide examples.
My Rewards gift vouchers
The more you choose to invest, the greater the value of your welcome gift. You can combine a monthly and lump sum payment to unlock My Rewards gift vouchers worth up to £345.
You can redeem your vouchers at numerous retailers throughout the UK including Argos, John Lewis & Partners, and Marks & Spencer.
To qualify for your welcome gift, lump sum investments must remain invested for at least 6 months, and monthly investments require 6 qualifying consecutive monthly payments. This offer is available on new policies only and excludes ISA transfers. Vouchers will be issued within 28 days of meeting the qualifying criteria and are valid for 12 months. Offer may be withdrawn at any time. Click here for full offer details.
My Benefits card
As a customer of Scottish Friendly when you register for My Plans and choose to go paperless, we’ll reward you with the My Benefits card which gives you access to fantastic savings and offers from a range of leading retailers.
My Transfers
If you've got an ISA with a different provider, transferring it to Scottish Friendly is straightforward and gives you access to our wide range of funds, offering you more ways to reach your investment goals.
And with our friendly pricing, the more you invest the lower your overall charge could be.
Transfer an existing ISA to Scottish Friendly and you could receive a My Rewards gift voucher worth up to £500. Gift terms and qualifying criteria apply.
Find out about our simple process and offer terms and conditions here
Customer Reviews
We’ve been supporting customers for more than 160 years. Here’s a flavour of what some of our thousands of customers have shared about their experience with us.
Fantastic customer service and always has been since I started many years ago, friendly, helpful and always answers the phones quickly.
Steve via Trustpilot, 6 July 2026
Great easy app as well as a fast application and clear instructions / information.
Ian via Trustpilot, 27 May 2026
Simple request handled efficiently and without quibble. Very happy customer.
Marina via Trustpilot, 8 July 2026
Important info before you get started
It takes around ten minutes to apply. You’ll need your bank details and your National Insurance number to hand.
Please make sure you’ve read the Product Guide and Key Information Documents for the fund(s) you wish to select.
Scottish Friendly doesn’t provide advice. The information provided should help you decide if the plan is suitable for you. If you’re not sure whether this plan is suitable, you should contact a financial adviser. Advisers may charge for providing such advice and should confirm any cost beforehand.
To apply for this ISA you need to be 18 or over and a UK resident. For the current tax year the overall maximum you can save across all your ISA types is £20,000. Please remember that this is a medium to long term investment (of at least 5 years, preferably 10). Your investment will grow free from tax, except for any tax we pay on your behalf (such as on dividends from UK shares). Tax treatment will depend on your own circumstances and may be subject to change in the future. Investments can go down as well as up and you may get back less than you’ve paid in.
Want to find out more?
Explore our friendly guides and FAQs to help you understand your options and get the most from your investments.
My Choice (ISA) FAQs
View common questions about our My Choice Stocks & Shares ISA
My Plans app
Your investments at your fingertips
Stay connected to your Scottish Friendly ISA and Junior ISA wherever you are with the My Plans app.
Quick, secure and easy to use, the app lets you check your investment value, manage your accounts and make changes on the go – giving you greater control over your plans from your phone or tablet.
Scan the QR code to download the app and start managing your investments on the move.

